Marketing Product Launch: Your Team Will Thank You

There is nothing routine about a product launch. By definition, it is not a smooth ride, no matter how experienced the project manager may be.  Team members come and go, plans change, documents evolve, and communication flows throughout the corporation and outside its borders to vendors, subcontractors and partners. As a product launch manager, you may be working with teams of people who have never worked together, with no experience or training in the launch process. Yet few projects are as visible, internally or externally.

Planzone is the ideal environment for a successful product launch, making it the tool of choice for product marketing teams. It's easy to build schedules, assign responsibilities, create personal and team to-do lists, and monitor everything with project dashboards. Planzone ensures nothing slips through the cracks by establishing a high-priority communication channel that can no longer be achieved with email. Most importantly, team members see immediate value in having access to information about the project and the work accomplished by others - without having risks of not being copied on an important email message.

New Product Development: Redefining Teamwork

While the Internet has opened many new opportunities for new product development, it has also compressed the time-to-market.  Development teams – software, high-tech, consumer goods -- must operate at peak efficiency across different geographies, time zones, and languages. Teamwork becomes especially challenging when work is shared between in-house and outsourced resources.

Thanks to Planzone, it's possible for everyone to be in synch, all the time. Onshore and offshore teams are no longer dependent on email and other "communication silos" as their only source of timely information.  With Planzone, all team members, partners and suppliers have a secure place to share ideas, stay on top of project tasks, log activities, and access the most up-to-date files and project information. And, new team members come up to speed quickly and easily because communication threads are archived, progress is easy to track, and documentation is quick to access.